AICommJSON: Your Secret Weapon for On-Brand AI Content Marketing

The rise of AI in content creation is undeniable. It promises efficiency, scalability, and new possibilities. But there’s a catch… AI-generated content can often feel… generic. Lacking personality. Missing that crucial brand “fingerprint” that makes your business uniquely you.

Are you worried about your AI sounding like everyone else?

At Digital Growth Architects, we were too. That’s why we created something new: AICommJSON.

What is the AICommJSON?

Think of it as a “Brand DNA Blueprint” for AI. Or, imagine it as your digital business fingerprint – unique to you, and now, something you can give to AI to take with you wherever you go in the digital world. The AI CommJSON is a structured JSON file designed to be the ultimate guide for Artificial Intelligence when it comes to understanding your business. It’s a concise, yet comprehensive document that encodes the very essence of your brand – your principles, your target audience, your content style, and much more – into a format that AI can readily understand and utilize.

Imagine providing your AI content creation tools with a detailed architectural blueprint of your brand, or giving them the conductor’s score for your brand symphony. That’s the power of AICommJSON.

Why did Digital Growth Architects create AICommJSON? It comes down to three core reasons:

1. Our Business DNA: Quality, Process, and Tangible Outcomes. At DGA, we believe in delivering high-quality work through structured processes, always focused on tangible results. We needed a way to leverage AI in content creation that upheld these values, ensuring consistency and excellence, even with AI assistance.
2. The Need for Dynamic, Updatable Brand Data for AI. Brand guidelines, target audience understanding, and market positioning aren’t static. We update our own AICommJSON every month based on new data and insights. We needed a flexible, easily updatable system to feed the most current brand information to our AI tools, without messy, repetitive data entry.
3. Universal AI Compatibility. We wanted the AICommJSON to be truly versatile – usable by any AI or LLM (Large Language Model), whether it’s a well-known platform like Gemini or OpenAI, open-source models like Llama or Gemma, or even custom in-house AI systems. We didn’t want to be locked into a proprietary solution.

Why is this “Brand DNA Blueprint” so valuable in the age of AI content? Here’s why:

• Unbreakable Brand Consistency: Ensure every piece of AI-generated content, across every platform, speaks with your authentic brand voice and values. No more generic, off-brand mishaps.
• Laser-Targeted Content: Help AI truly understand your ideal customer – their needs, wants, and demographics – so it can create content that actually resonates and converts.
• Strategic Marketing Alignment (Finally!): Connect your AI content directly to your overarching business goals and marketing strategies. AI becomes a strategic asset, not just a content mill.
• Maximize AI Efficiency & Effectiveness: Stop wasting time on AI that produces generic, unusable content. AI CommJSON provides clear direction, maximizing ROI and minimizing brand dilution.
• Future-Proof Your Brand in the AI Era: As AI becomes even more prevalent, having a defined brand DNA for AI is no longer optional – it’s essential for standing out and staying authentic.

The template is structured yet adaptable, and includes key sections like:

• principles: Your core business beliefs and values.
• targetAudience: Detailed profiles of your ideal clients, including their needs and wants.
• contentStyle: Guidelines for tone and style across different content types.
• business Information: Contextual details about your expertise, strengths, and market positioning. … and more, all clearly structured and easy to complete with our included instructions.

Ready to give your AI “brand superpowers”? It’s simpler than you think:

1. Use the FREE AICommJSON Template: *(Start Simple! If the full template seems daunting, begin by focusing on defining your *Archetypes or Personas first, then move on to Needs and Wants, and then build out your Ideal Customer profiles. You can expand your AICommJSON gradually.)
2. Gather Your Brand Essentials: Think about your brand guidelines, target audience research, and core messaging.
3. Fill in the Sections: Follow the clear instructions within the template – it’s designed to be user-friendly!
4. Give it to Your AI: Provide your completed AICommJSON file to your AI tools – whether it’s Gemini, OpenAI, custom in-house AI using models like Llama, Gemma, or others – to guide its content creation.

AICommJSON concept and template are the brainchild of Kevin Blumer, founder of Digital Growth Architects. Connect with Kevin on LinkedIn to learn more about the AICommJSON and digital strategy. – https://www.linkedin.com/in/digital-business-strategist-and-developer/ . At Digital Growth Architects, a Digital Business Development & AI Solutions consultancy, we saw the urgent need for businesses to control their brand narrative in the age of AI.

We use the AICommJSON ourselves, and we’re now sharing this powerful tool with you. We believe in structured processes and in-depth methodologies – and the AICommJSON is a perfect example of how to bring that rigor to AI-powered marketing.

Ready to unlock your secret weapon for on-brand AI content?

• Need Help Crafting Your AI CommJSON? Our team at Digital Growth Architects can help you create a customized and highly effective AICommJSON tailored to your unique brand. https://digitalgrowtharchitects.co.uk/contact/

The future of content is undoubtedly intertwined with AI. But the future of brands is still about authenticity and connection. AICommJSON is your key to leveraging the power of AI without losing what makes your brand uniquely valuable. Download the template today and start building on-brand AI content that truly resonates!

If you find the AI CommJSON template helpful, please give us a shout-out! And if you need any assistance in creating your own AICommJSON or developing your AI-powered content strategy, please don’t hesitate to get in touch with the team at Digital Growth Architects. We’re here to help you navigate the exciting world of AI and brand consistency.

AICommJSON TEMPLATE

{
  "Use of this file": "Purpose: To guide AI in creating content that accurately reflects [Your Business Name]'s brand, values, and target audience.",
  "businessName": "[Your Business Name]",
  "ainame": "AICommJSON", // Could be customizable - "[Business Name] AI Guide" or similar
  "shortName": ".aicommjson", // Moved to top - for file naming convention

  "description": "[Concise brand description/value proposition - 1-2 sentences.  Example:  'A [Industry] company focused on [Key Value] for [Target Audience].']",

  "principles": [ // Array of core business principles -  INSTRUCTIONS:  List your company's guiding principles in concise statements.  Aim for 5-10 key principles.
    "[Principle 1 - e.g., Client-Centricity]",
    "[Principle 2 - e.g., Innovation]",
    "[Principle 3 - e.g., Data-Driven Decisions]",
    // ... more principles as needed
  ],

  "context": { // Contextual information about the business
    "business_area": "[Industry/Business Area - e.g., SaaS Marketing, E-commerce Consulting, Healthcare Technology]",
    "approach": "[Overall Business Approach - e.g.,  Holistic,  Data-Driven,  Customer-Centric,  Innovative]",
    "methodology": "[Description of typical methodologies - e.g., Agile,  Lean,  Structured Frameworks,  Customized Solutions]"
  },

  "businessInformation": { // Key business details for AI context
    "location": "[Business Location - City, Country]",
    "businessBase": "[Geographic Base of Operations - e.g., USA, UK, Global]",
    "expertise": "[Summary of core expertise and specializations - 2-3 key areas]",
    "keyStrengths": [ // Bulleted list of key strengths - aim for 5-7
      "[Strength 1]",
      "[Strength 2]",
      // ... more strengths
    ],
    "competitiveAdvantages": [ // Bulleted list of competitive advantages - aim for 3-5
      "[Advantage 1]",
      "[Advantage 2]",
      // ... more advantages
    ],
    "marketGaps": [ // (Optional but valuable) - List of market gaps you address - 1-3
      "[Gap 1]",
      "[Gap 2]",
      // ... more gaps
    ]
  },

  "archetypes": [ // (Optional but highly recommended) - Archetype definitions - INSTRUCTIONS: Select the archetypes that best represent your brand personality and values.
    {
      "name": "[Archetype Name - e.g., The Hero]",
      "description": "[Brief description of the archetype and how it relates to your brand]"
    },
    {
      "name": "[Archetype Name - e.g., The Creator]",
      "description": "[Brief description of the archetype and how it relates to your brand]"
    },
    // ... more archetypes if relevant
  ],

  "targetAudience": { //  General Target Audience Description
    "idealClientDescription": "[General description of your ideal client -  industry, size, archetype, overall profile, etc.]",
    "keyAttributes": [ // Bulleted list of key attributes of your ideal client - 3-5
      {
        "trait": "[Attribute 1 - e.g., Growth-Oriented]",
        "description": "[Description of the attribute - e.g., 'Focused on achieving sustainable and scalable growth.']"
      },
      {
        "trait": "[Attribute 2 - e.g., Values Innovation]",
        "description": "[Description of the attribute - e.g., 'Appreciates and seeks out innovative solutions to stay competitive.']"
      },
      // ... more attributes
    ],
    "needs": [ // NEW SECTION: Client Needs - INSTRUCTIONS:  List the primary NEEDS of your ideal clients - the problems they are trying to SOLVE, the essential requirements they have. Focus on functional, practical needs.
      {
        "need": "[Need 1 - e.g., Increase Lead Generation]",
        "description": "[Description of the need - e.g., 'Needs to generate a higher volume of qualified leads to fuel sales growth.']"
      },
      {
        "need": "[Need 2 - e.g., Streamline Digital Processes]",
        "description": "[Description of the need - e.g., 'Needs to automate and streamline digital marketing and business processes to improve efficiency and reduce manual work.']"
      },
      // ... more needs
    ],
    "wants": [ // NEW SECTION: Client Wants - INSTRUCTIONS: List the primary WANTS of your ideal clients - their DESIRES, ASPIRATIONS, and ideal OUTCOMES beyond basic needs. Focus on emotional, aspirational, and "beyond expectations" wants.
      {
        "want": "[Want 1 - e.g., Become a Market Leader]",
        "description": "[Description of the want - e.g., 'Wants to be recognized as a leader and innovator in their industry through digital excellence.']"
      },
      {
        "want": "[Want 2 - e.g., Exceptional Client Experience]",
        "description": "[Description of the want - e.g., 'Wants to provide an exceptional and seamless digital experience for their own clients, enhancing customer satisfaction and loyalty.']"
      },
      // ... more wants
    ],
    "demographics": { //  Key demographic details - customizable
      "companySize": ["[Typical Company Sizes - e.g., SMBs, Enterprises, Startups]"],
      "industry": ["[Target Industries - e.g., Healthcare, SaaS, E-commerce]"],
      "revenue": ["[Typical Revenue Ranges - e.g., $1M - $10M, $10M+]"],
      "location": ["[Geographic Target Locations - e.g., USA, Europe, Global, Local]"]
    }
  },


  "contentStyle": { //  Guidelines for content creation - INSTRUCTIONS: Define the desired tone and style for different content types.
    "websiteCopy": ["[Style for Website - e.g., Formal, Professional, Informative]"],
    "socialMedia": ["[Style for Social Media - e.g., Informal, Engaging, Conversational]"],
    "blogPosts": ["[Style for Blog Posts - e.g.,  Insightful,  Educational,  Thought-Provoking]"],
    "salesMaterials": ["[Style for Sales Materials - e.g., Persuasive, Results-Oriented, Data-Driven]"]
    // Add more content types as needed (e.g., "emailMarketing", "videoScripts")
  },

  "ctaPreferences": [ // (Optional but helpful) -  Preferred Calls to Action - INSTRUCTIONS: List your preferred Calls to Action for marketing materials.
    "[CTA 1 - e.g., Book a Consultation]",
    "[CTA 2 - e.g., Download a Guide]",
    "[CTA 3 - e.g., Contact Us]",
    // ... more CTAs
  ],

  "additionalNotes": "[Optional:  Any other relevant notes or instructions for AI - brand voice nuances, specific keywords to emphasize, etc.]",

  "copyright": "© 2023 - 2025 Digital Growth Architects. All rights reserved.  Potentially Open Source in the future."
}

© 2023 – 2025 Digital Growth Architects. All rights reserved. Potentially Open Source in the future.