Our Blog

Get insights on digital business development.

From John Lewis to Local Heroes, and P&G to Pampers: How Your Caregiving Business Can Connect with Ideal Clients through Archetypal Marketing

By Kevin Blumer | 19 June 2024 | Comments Off on From John Lewis to Local Heroes, and P&G to Pampers: How Your Caregiving Business Can Connect with Ideal Clients through Archetypal Marketing

I’ve been there. Lost in a sea of keywords and metrics, feeling like I was just another cog in the SEO machine. But then, something shifted. I rediscovered my passion for helping people, and that led me to focus on businesses that truly make a difference – those that embody the very essence of caregiving:…

Read More

Ditch the Disguise: Why Your Caregiver Brand Needs to Be YOU (Not Mr. Kipling or Colonel Sanders)

By Kevin Blumer | 27 May 2024 | Comments Off on Ditch the Disguise: Why Your Caregiver Brand Needs to Be YOU (Not Mr. Kipling or Colonel Sanders)

Ditch the Disguise: Why Your Caregiver Brand Needs to Be YOU (Not Mr. Kipling or Colonel Sanders) At Digital Growth Architects, we believe in one thing above all else: authenticity. That goes for us as a company, and it goes for the caregiver brands we help build. We’ve all seen them: the smiling faces on…

Read More

Sustainable Digital Marketing V Quick Win Marketing

By Kevin Blumer | 29 April 2024 | Comments Off on Sustainable Digital Marketing V Quick Win Marketing

The Path to Long-Term Growth For this blog, I’ll focus on a specific concept within sustainability: sustainable marketing. This means building authority, getting qualified leads, and fostering long-term growth, as opposed to environmental practices such as resource use Many businesses chase the dream of instant results and viral campaigns, but these rarely lead to lasting…

Read More