Get Crystal Clear on Your Mission's Brand and Connect More Deeply with Your Supporters
Are you a charity, non-profit, or voluntary organization feeling like your message isn't reaching the right people? Are you struggling to stand out amongst other worthy causes? Do you need clarity on your brand to attract more donors, volunteers, and beneficiaries?
If this resonates with you, you're not alone. Many organizations in the voluntary sector face unique challenges in defining their brand in a way that inspires action and fosters deep connections. Our Brand Foundation Audit, offered at a special discounted rate, is designed to take the guesswork out of branding for your mission. We provide a focused snapshot of your organization's current performance, messaging, and visual identity, giving you the clear direction you need to build a strong and effective foundation for your vital work.
Gain Unshakeable Clarity on Your Mission's Core
Finally understand where your organization's brand stands now, what's working, and what isn't, ensuring your message is clear, compelling, and aligned with your values.
Get Clear Direction for Immediate Improvement
Receive actionable insights and specific recommendations you can start implementing right away to strengthen your messaging, visuals, and online presence to better connect with your target audience.
Lay a Solid Foundation for Increased Impact
Build a strong and consistent brand foundation that will attract more supporters, volunteers, and funding, ultimately amplifying your mission and impact.
Here's exactly what you'll gain with our Brand Foundation Audit for Charities & Non-Profits
Brand Identity & Messaging
- Core Messaging Review: We'll analyze your current core messages both for your donations and end users to ensure they are clear, concise, compelling, and aligned with your mission and target audience.
- Visual Brand Identity Review (logo, color, consistency): Get a professional assessment of your logo, color palette, and overall visual style to ensure it's consistent and reflects your organization's values and mission.
- Tone of Voice & Consistent Connection: We'll evaluate your organization's communication style to ensure it consistently conveys empathy, builds trust, and highlights the impact of your work. We'll check if your tone resonates authentically with your supporters, beneficiaries, and volunteers, fostering a deeper connection and inspiring action towards your mission.
Digital Presence & Performance
- Basic SEO Visibility & Social Media Check: We'll provide an initial overview of your organization's online visibility and performance on key social media platforms.
- Website Usability & CTA Review: Get a high-level assessment of your website's ease of use and the effectiveness of your calls to action (e.g., donate, volunteer).
- SWOT Analysis: Reveal your organization’s strengths, weaknesses, opportunities, and threats: We'll provide a clear framework to understand your organization's internal and external factors.
- Lead Generation Snapshot: We'll take a basic look at your current efforts to attract supporters and volunteers to identify potential areas for improvement.
- Internal and External Branding Audit Overview: A holistic look at how your organization's brand is perceived both internally and externally.
Market & Audience Insights
- Light Competitor & Mission Research (2 similar organizations): We'll provide a basic overview of other organizations in your sector and the broader landscape of charitable giving.
- Target Audience (Supporter/Beneficiary) Fit Assessment: We'll evaluate how well your brand aligns with the needs and preferences of your ideal supporters and beneficiaries.
- Sentiment Review (basic feedback from stakeholders): We'll analyze readily available feedback from donors, volunteers, and beneficiaries to understand general sentiment towards your organization.
Misc Custom: Your Focus Narrative
Your Mission, Your Focus: Tell us the one biggest question you have about your organization's brand right now. Are you worried about the clarity of your mission messaging? Feeling like you're not connecting effectively with donors? Suspect a disconnect between your internal values and external perception? During your initial consultation, let us know the main narrative you'd like us to explore. While we'll cover all the core components, we'll ensure our analysis pays particular attention to providing insights and answers related to your key concern.
This Non Profit Foundation Brand Audit is Perfect For:
- New charities or non-profits looking to establish a strong brand foundation for their mission.
- Organizations feeling their current messaging isn't effectively communicating their impact.
- Voluntary groups aiming to build a more consistent and professional brand presence.
- Charities seeking to better understand their target audience of donors and beneficiaries.
- Non-profits wanting to improve their online visibility and engagement.
- Organizations looking for a clear understanding of their brand's strengths and weaknesses to inform future strategy.
- Smaller charities wanting to maximize their limited resources through effective branding.