Finally Get a Clear Picture of Your Brand and Start Building a Solid Foundation for Growth
Are you a new eCommerce brand feeling lost in the crowd? A coach or consultant just launching your business and unsure how to stand out? A local service business trying to build a strong digital presence? Or a startup needing absolute clarity on your brand elements to attract investors?
If any of this sounds familiar, you're not alone. Many new and emerging businesses struggle to define their brand in a way that truly resonates with their ideal customers and sets them up for success. You might be wondering if your messaging is clear, if your visuals are professional, or if you're even reaching the right people.
Our Brand Foundation Audit is designed to take the guesswork out of branding. We provide a focused snapshot of your brand's current performance, messaging, and visual identity, giving you the clear direction you need to build a strong and effective foundation right from the start.
Our brand audit process is easy and comprehensive improve your Brand strategy today!
Gain Unshakeable Clarity on Your Brand's Core:
Finally understand where your brand stands now, what's working, and what isn't, eliminating guesswork and providing a clear picture of your foundational elements.
Get Clear Direction for Immediate Improvement:
Receive actionable insights and specific recommendations you can start implementing right away to strengthen your brand's messaging, visuals, and initial online presence.
Lay a Solid Foundation for Long-Term Growth
Build a strong and consistent brand foundation that will attract the right customers, set you apart from the competition, and pave the way for sustainable success and future growth.
Here's exactly what you'll gain with our Brand Foundation Audit:
Brand Identity & Messaging
- Core Messaging Review: We'll analyze your current core messages to ensure they are clear, concise, compelling, and aligned with your target audience.
- Visual Brand Identity Review (logo, color, consistency): Get a professional assessment of your logo, color palette, and overall visual style to ensure it's consistent and reflects your brand's personality.
- Tone of Voice & Archetype Consistency: We'll evaluate your brand's communication style and see if it aligns with your chosen archetype and resonates authentically with your audience.
Digital Presence & Performance
- Basic SEO Visibility & Social Media Check: We'll provide an initial overview of your brand's online visibility and performance on key social media platforms.
- Website Usability & CTA Review: Get a high-level assessment of your website's ease of use and the effectiveness of your calls to action.
- SWOT Analysis: Reveal your brand’s strengths, weaknesses, opportunities, and threats: We'll provide a clear framework to understand your brand's internal and external factors.
- Lead Generation Snapshot: We'll take a basic look at your current lead generation efforts to identify potential areas for improvement.
- Internal and External Branding Audit Overview: A holistic look at how your brand is perceived both internally and externally.
Market & Audience Insights
- Light Competitor & Market Research (2 competitors): We'll provide a basic overview of your key competitors and the broader market landscape this is part of our competitor analysis.
- Target Audience Fit Assessment: We'll evaluate how well your brand aligns with the needs and preferences of your ideal customers.
- Sentiment Review (basic customer feedback): We'll analyze readily available customer feedback to understand general sentiment towards your brand.
Misc Custom: Your Focus Narrative
Your Brand, Your Focus: Tell us the one biggest question you have about your brand right now. Are you worried about the clarity of your messaging? Feeling like you're not fitting into the market effectively? Suspect a disconnect between your internal brand and external perception? During your initial consultation, let us know the main narrative you'd like us to explore. While we'll cover all the core components, we'll ensure our analysis pays particular attention to providing insights and answers related to your key concern.
This Foundation Brand Audit is Perfect For:
- New eCommerce businesses looking to understand their brand's starting point in the market.
- Coaches or consultants launching their brand and needing clarity on their message and identity.
- Local service businesses aiming to build a strong and consistent digital presence.
- Startups seeking to solidify their brand elements and voice to attract their first customers or investors.
- Established small businesses (B2C) looking to refresh their foundational brand elements.
- Small B2B service businesses, for maybe a therapist, accountant, or virtual assistant.
- Non-profit organizations or charities seeking clarity on their mission and messaging for fundraising.
- Freelancers and solopreneurs wanting to build a stronger and more professional personal brand.
- New restaurants or cafes looking to establish a distinct brand identity in their local market.
- Tradespeople and home service providers wanting to professionalize their brand and stand out from competitors.