Posts Tagged ‘conversion’

The Hidden Cost of Ignoring Brand Audits: How Neglect Impacts Revenue, Trust, and Growth. Many marketing managers focus on lead generation and conversion tactics—but overlook a critical foundation: brand health. A brand audit isn’t just a “nice-to-have”; it’s a financial imperative. Companies that neglect regular brand audits risk misalignment with their Ideal Customer Profile (ICP), leading to decreased conversions, lost revenue,…