Posts by Kevin Blumer
AI Content Strategy For Serious Businesses Pricing and ROI
The Real Economics Of AI Content: From Token Spend To Owned Intelligence AI Content Strategy For Serious Businesses Pricing and ROI The Real Economics Of AI Content: From Token Spend To Owned Intelligence AI content is sold to us as cheap, fast, and almost limitless. But if you have been running these tools in a…
Read MoreUK Manufacturing Stabilised on Paper Vulnerable in Reality
A DGA analysis on the PMI uptick, industrial strategy pressures, and why productivity requires structural architecture, not optimism. UK manufacturing has recorded its first increase in activity since September 2024. The headline Purchasing Managers’ Index (PMI) moved to 50.2 in November, a symbolic crossing back into expansion territory. At first glance, this appears to support…
Read MoreThe NHS Paradox
Why Record Funding Hasn’t Cleared the Waiting Lists We hold a deep appreciation for the dedication of the front line NHS staff across NHS England. However, acknowledging their service does not mean we should ignore the structural reality of the health service. We hear constantly from the Secretary of State about record funding and capital…
Read MoreThe Jevons Paradox
Why Your AI Made Everything Worse You automated your content creation. Your team went from producing 20 pieces a week to 200. Then your costs went up. This isn’t a failure. It’s Jevons Paradox. And it’s happening in every enterprise right now. What Jevons Paradox Actually Is In 1865, British economist William Stanley Jevons noticed…
Read MoreCreate Your Own CV That Gives Employers What They Need
Introducing the Easy to Use AICommJSON-CV The world of job hunting has changed. With every job posting, thousands of people are now applying in a race to the bottom, aided by AI tools that spit out generic, indistinguishable CVs. The result? As one Guardian article put it, it’s a “dystopian” battle of algorithms that leaves…
Read MoreHow Much Does a Brand Audit Cost in the UK
Brand audit pricing in the UK varies greatly, typically from around £2,000 to over £20,000. This range reflects big differences in how deep and strategic the audit is. At Digital Growth Architects, we do strategic, outcome-focused brand audits. We have a basic starting option, but our main services are in the mid-to-high price range. We…
Read MoreEmbracing AI and the Evolution of Business
Even When It Sparks Debate At Digital Growth Architects, we’re passionate about the transformative power of AI, especially in reshaping businesses. The recent trial of facial recognition in Asda’s Manchester stores highlights how innovative technologies often spark debates. While privacy concerns are valid, we believe businesses must explore these technologies responsibly to unlock their full…
Read MoreThe Role of Archetypes in B2B Digital Business Development
What Are Archetypes? And Where Do They Come From? Archetypes are common symbols, patterns, or themes found throughout human history and culture. The word comes from ancient Greek philosophy, where it means “original model” or “first impression.” It’s made up of two Greek words: archē (meaning “beginning”) and typos (meaning “model” or “type”). Carl Jung,…
Read MoreAICommJSON: Your Secret Weapon for On-Brand AI Content Marketing
The rise of AI in content creation is undeniable. It promises efficiency, scalability, and new possibilities. But there’s a catch… AI-generated content can often feel… generic. Lacking personality. Missing that crucial brand “fingerprint” that makes your business uniquely you. Are you worried about your AI sounding like everyone else? At Digital Growth Architects, we were…
Read MoreAcquisition Strategy: A Basic Blueprint for Growing Your Care Sector Business
Attracting Clients in the Care Sector: Reaching Families and Caregivers As the population ages, there is a rising demand for care services, particularly in senior care and home health support. This presents a significant opportunity for businesses in the care sector to make a meaningful impact. But how can you reach the families and caregivers…
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