Kevin Blumer

Digital Business Strategist & Developer SEO & Digital Marketing Wizard Expert in Implementation| Empowering Success with Innovative Digital Strategy & Development

From John Lewis to Local Heroes, and P&G to Pampers: How Your Caregiving Business Can Connect with Ideal Clients through Archetypal Marketing

By Kevin Blumer / June 19, 2024 / Comments Off on From John Lewis to Local Heroes, and P&G to Pampers: How Your Caregiving Business Can Connect with Ideal Clients through Archetypal Marketing

I’ve been there. Lost in a sea of keywords and metrics, feeling like I was just another cog in the SEO machine. But then, something shifted. I rediscovered my passion for helping people, and that led me to focus on businesses that truly make a difference – those that embody the very essence of caregiving:…

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Ditch the Disguise: Why Your Caregiver Brand Needs to Be YOU (Not Mr. Kipling or Colonel Sanders)

By Kevin Blumer / May 27, 2024 / Comments Off on Ditch the Disguise: Why Your Caregiver Brand Needs to Be YOU (Not Mr. Kipling or Colonel Sanders)

Ditch the Disguise: Why Your Caregiver Brand Needs to Be YOU (Not Mr. Kipling or Colonel Sanders) At Digital Growth Architects, we believe in one thing above all else: authenticity. That goes for us as a company, and it goes for the caregiver brands we help build. We’ve all seen them: the smiling faces on…

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Duty of Care: Elevating American In-Home Care, Inspired by the NHS Model

By Kevin Blumer / May 8, 2024 / Comments Off on Duty of Care: Elevating American In-Home Care, Inspired by the NHS Model

American in-home care faces a crisis. Mismatched expectations, inconsistent quality, and poor communication are harming those who need care most. As someone dedicated to the caregiver archetype, I believe a solution lies in a concept from across the pond: duty of care. Archetypes may represent groups of people, but we have the word “care” at…

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Sustainable Digital Marketing V Quick Win Marketing

By Kevin Blumer / April 29, 2024 / Comments Off on Sustainable Digital Marketing V Quick Win Marketing

The Path to Long-Term Growth For this blog, I’ll focus on a specific concept within sustainability: sustainable marketing. This means building authority, getting qualified leads, and fostering long-term growth, as opposed to environmental practices such as resource use Many businesses chase the dream of instant results and viral campaigns, but these rarely lead to lasting…

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Newcastle’s Caregiving Community: How Micro-Businesses Make a Big Difference

By Kevin Blumer / March 26, 2024 / Comments Off on Newcastle’s Caregiving Community: How Micro-Businesses Make a Big Difference

Newcastle upon Tyne Hidden Caregivers: How Local Businesses Make a Difference Newcastle is a vibrant city bustling with over 829,000 people. Here, we celebrate part of the 5.6 million private sector businesses across the UK (UK government report, October 2023).  But what about the smaller players who quietly contribute to the heart and soul of…

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Lost and Overwhelmed to Business Owner: Thanks to the Rebel Business School

By Kevin Blumer / February 28, 2024 / Comments Off on Lost and Overwhelmed to Business Owner: Thanks to the Rebel Business School

Intro The Problem Callout Box Rebel Business School to the Rescue Your Struggle Why the Rebel Business School Works for Caregivers Conclusion

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Unlocking Business Visibility: The Power of Directory Listings in the UK

By Kevin Blumer / February 15, 2024 / Comments Off on Unlocking Business Visibility: The Power of Directory Listings in the UK

In today’s digital age, establishing a strong online presence is essential for businesses of all sizes. While social media and websites play a significant role, don’t overlook the power of online directories. In the UK, platforms like FreeIndex, Yellow Pages, Bing Places, and Google My Business (GBP) offer valuable opportunities for businesses to enhance their…

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From Overwhelmed to Ideal Clients: My Sales & Marketing Transformation with Connects You Canada

By Kevin Blumer / January 29, 2024 / Comments Off on From Overwhelmed to Ideal Clients: My Sales & Marketing Transformation with Connects You Canada

In today’s digital age, connecting with like-minded individuals, both personally and professionally, is easier and more important than ever. When it comes to expanding your social and professional circles, you need a platform that understands the power of affinity. That’s where Connects You in Canada comes into play, revolutionizing the way you network and build…

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Maximizing Your SEO Investment: The Power of an ROI Calculator

By Kevin Blumer / November 15, 2023 /

Is the SEO you are doing bringing in results? In the world of search engine optimization, every decision made should ideally contribute positively to your bottom line. As we navigate the complex realm of SEO strategies, it’s imperative to gauge not just the efforts put in but the returns we anticipate. That’s where the magic…

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Enabling HTTPS using .HTACCESS and Apache

By Kevin Blumer / October 31, 2023 / Comments Off on Enabling HTTPS using .HTACCESS and Apache

You have a website but you can’t get it to automatically show https even when you have an https certificate installed. Believe it or not you are half way there if you have your https certificate installed. Now you just need to let apache know that you want to show HTTPS instead of HTTP. The…

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