Digital Business Development & AI Blog

Is “Holistic” a Scary Word in Digital Business Development? Let’s Demystify It.

By Kevin Blumer | Jul 22, 2024

The term “holistic” has its roots in the Greek word “holos,” which means “whole” or “complete.” In modern usage, holistic refers to an approach that considers the entire system, rather than focusing on individual components in isolation. It is about looking at the bigger picture and ensuring that all parts are interconnected, working together to…

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Overwhelmed by Online Marketing? A Simple Guide to Finding Your Voice (and Your Audience) as a Caregiver

By Kevin Blumer | Jul 15, 2024

Are you a compassionate caregiver or caretaker who feels lost in the maze of online marketing? Do the words “content strategy” and “multi-channel” make your head spin? You’re not alone. Many caregivers find themselves in the same boat. You want to reach more people who need your services, but juggling social media, websites, and everything…

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What is Digital Business Development? (The Digital Growth Architect’s Perspective)

By Kevin Blumer | Jul 15, 2024

Digital Growth Architects: Your Partner in Holistic Business Growth Digital Business Development (DBD) is more than just a buzzword; it’s the strategic fusion of marketing, technology, and sales, designed to drive sustainable growth in the digital landscape. Unlike traditional approaches, DBD is a holistic, 360-degree strategy that focuses on the entire business journey — from…

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Does Your Business Align with the Caretaker Archetype? Nurturing Growth & Stability

By Kevin Blumer | Jul 8, 2024

In our previous post, we explored the compassionate heart of the Caregiver archetype. Today, we’re turning our attention to the equally important Caretaker archetype – a model of leadership and business growth that prioritizes stability, trust, and nurturing relationships. What Does It Mean to Be a Caretaker Business? Caretaker businesses are the pillars of their…

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Does Your Business Align with the Caregiver Archetype?

By Kevin Blumer | Jun 26, 2024

Does Your Family-Run Business Embody the Caregiver Spirit? At Digital Growth Architects, we’re passionate about supporting family-run businesses that make a difference in our community. We specialize in helping those who embody the Caregiver archetype – businesses that put people first and prioritize genuine care and connection. What Does It Mean to Be a Caregiver…

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From John Lewis to Local Heroes, and P&G to Pampers: How Your Caregiving Business Can Connect with Ideal Clients through Archetypal Marketing

By Kevin Blumer | Jun 19, 2024

I’ve been there. Lost in a sea of keywords and metrics, feeling like I was just another cog in the SEO machine. But then, something shifted. I rediscovered my passion for helping people, and that led me to focus on businesses that truly make a difference – those that embody the very essence of caregiving:…

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Ditch the Disguise: Why Your Caregiver Brand Needs to Be YOU (Not Mr. Kipling or Colonel Sanders)

By Kevin Blumer | May 27, 2024

Ditch the Disguise: Why Your Caregiver Brand Needs to Be YOU (Not Mr. Kipling or Colonel Sanders) At Digital Growth Architects, we believe in one thing above all else: authenticity. That goes for us as a company, and it goes for the caregiver brands we help build. We’ve all seen them: the smiling faces on…

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Duty of Care: Elevating American In-Home Care, Inspired by the NHS Model

By Kevin Blumer | May 8, 2024

American in-home care faces a crisis. Mismatched expectations, inconsistent quality, and poor communication are harming those who need care most. As someone dedicated to the caregiver archetype, I believe a solution lies in a concept from across the pond: duty of care. Archetypes may represent groups of people, but we have the word “care” at…

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Sustainable Digital Marketing V Quick Win Marketing

By Kevin Blumer | Apr 29, 2024

The Path to Long-Term Growth For this blog, I’ll focus on a specific concept within sustainability: sustainable marketing. This means building authority, getting qualified leads, and fostering long-term growth, as opposed to environmental practices such as resource use Many businesses chase the dream of instant results and viral campaigns, but these rarely lead to lasting…

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