Digital Business Development & AI Blog

Ditch the Disguise: Why Your Caregiver Brand Needs to Be YOU (Not Mr. Kipling or Colonel Sanders)

By Kevin Blumer | May 27, 2024

Ditch the Disguise: Why Your Caregiver Brand Needs to Be YOU (Not Mr. Kipling or Colonel Sanders) At Digital Growth Architects, we believe in one thing above all else: authenticity. That goes for us as a company, and it goes for the caregiver brands we help build. We’ve all seen them: the smiling faces on…

Read More

Duty of Care: Elevating American In-Home Care, Inspired by the NHS Model

By Kevin Blumer | May 8, 2024

American in-home care faces a crisis. Mismatched expectations, inconsistent quality, and poor communication are harming those who need care most. As someone dedicated to the caregiver archetype, I believe a solution lies in a concept from across the pond: duty of care. Archetypes may represent groups of people, but we have the word “care” at…

Read More

Sustainable Digital Marketing V Quick Win Marketing

By Kevin Blumer | Apr 29, 2024

The Path to Long-Term Growth For this blog, I’ll focus on a specific concept within sustainability: sustainable marketing. This means building authority, getting qualified leads, and fostering long-term growth, as opposed to environmental practices such as resource use Many businesses chase the dream of instant results and viral campaigns, but these rarely lead to lasting…

Read More

Newcastle’s Caregiving Community: How Micro-Businesses Make a Big Difference

By Kevin Blumer | Mar 26, 2024

Newcastle upon Tyne Hidden Caregivers: How Local Businesses Make a Difference Newcastle is a vibrant city bustling with over 829,000 people. Here, we celebrate part of the 5.6 million private sector businesses across the UK (UK government report, October 2023).  But what about the smaller players who quietly contribute to the heart and soul of…

Read More

Lost and Overwhelmed to Business Owner: Thanks to the Rebel Business School

By Kevin Blumer | Feb 28, 2024

Intro The Problem Callout Box Rebel Business School to the Rescue Your Struggle Why the Rebel Business School Works for Caregivers Conclusion

Read More

Unlocking Business Visibility: The Power of Directory Listings in the UK

By Kevin Blumer | Feb 15, 2024

In today’s digital age, establishing a strong online presence is essential for businesses of all sizes. While social media and websites play a significant role, don’t overlook the power of online directories. In the UK, platforms like FreeIndex, Yellow Pages, Bing Places, and Google My Business (GBP) offer valuable opportunities for businesses to enhance their…

Read More

From Overwhelmed to Ideal Clients: My Sales & Marketing Transformation with Connects You Canada

By Kevin Blumer | Jan 29, 2024

In today’s digital age, connecting with like-minded individuals, both personally and professionally, is easier and more important than ever. When it comes to expanding your social and professional circles, you need a platform that understands the power of affinity. That’s where Connects You in Canada comes into play, revolutionizing the way you network and build…

Read More

Maximizing Your SEO Investment: The Power of an ROI Calculator

By Kevin Blumer | Nov 15, 2023

Is the SEO you are doing bringing in results? In the world of search engine optimization, every decision made should ideally contribute positively to your bottom line. As we navigate the complex realm of SEO strategies, it’s imperative to gauge not just the efforts put in but the returns we anticipate. That’s where the magic…

Read More

Enabling HTTPS using .HTACCESS and Apache

By Kevin Blumer | Oct 31, 2023

You have a website but you can’t get it to automatically show https even when you have an https certificate installed. Believe it or not you are half way there if you have your https certificate installed. Now you just need to let apache know that you want to show HTTPS instead of HTTP. The…

Read More