Google Business Profile Audit Service

A Google My Business Audit from Digital Growth Architects can help you understand how your business is performing on Google. It's concentrated around your local business and can identify areas for improvement.

An audit can also help you take advantage of all the features Google has to offer local businesses, such as posts, photos, videos, Q&A, messaging, and more.

We will provide you with an in-depth report that includes specific recommendations to help you optimize your listing and improve your search ranking.

Eliminate the guesswork, whether your Google My Business profile is up to date, you will get actionable GBP audit checklist and how to directions.


How a Google Business Profile Audit Can Help Your Buisness

42% of local searches involve clicks on the Google Map Pack. **


Reveals weaknesses in your Google Business Profile listing information.

There are lots of mistakes you could be making. We check everything manually.


Helps you maintain consistency.

Consistency is the key with local SEO. We make sure you are using the same brand identity and tone everywhere.


Stay up-to-date with the latest Google Business features.

Did you know, for example, that you can post offers and blogs to your Google My Business profile?

Our Comprehensive Google Business Profile Audit Contents

A complete overview of all individual checks included in the Google My Business audit:

Business Name

We check your business name to make sure it matches with your website and your other NAP listings.


We make sure your address is valid and is a proper location and not a virtual office.

Phone Number

We check to make sure your phone number is being used correctly.


We make sure you have quality reviews instead of lots of fluff.


The Email check makes sure that you are using a proper email instead of a free Gmail or Hotmail.

Opening Hours

We make sure your hours of operation are correct and listed.

Questions & Answers

Questions and answers can be a great way of addressing questions customers ask all the time.

Claimed Profile

This is important—you want to own your profile.

5 ROI Keywords

We will run a ROI calculation based on the 4 or 5 keywords you choose.

Directory Listings

We will check up to 5 directories to make sure the information you are sharing is correct.

Photos / Logo

We make sure you are using a log and not using stock images.

Business Description

Your business description should include what your business does best.


We check to make sure you have the right category for your business. Setting this up wrong will bring you the wrong type of customers.


A quick check to see if you have any videos on your profile.

Responses to Reviews

It's not enough to have reviews. You should also respond to reviews, good and bad.

Social Profiles

You should link your social profiles to Google My Business. We check that this has been done.

Local Search Grid

We take up to 5 keywords and show a grid of how they are ranking on Google.


If you offer services, we check to see if these reflect the services on your website.


  • Google My Business audit
  • 4 day turnaround time

GMB Audit with Follow up call

  • Google My Business audit
  • 30 Minute Follow Up Call
  • 5 day turnaround

GMB Audit + Strategy with follow up call

  • Google My Business audit
  • 60 Minute Follow up call
  • 7 Page Written GMB Strategy
  • 10 Day turnaround time

FAQs About Google My Business Audit

How much does a Google My Business Audit cost?

The cost of a Google My Business Audit with DGA is from £200 for businesses in the UK and a GMB audit is from $250 in the USA.

To get the USA price go to the top of the website and click on the USA flag.

What is included in the audit?

A Google My Business Audit is a process of checking and optimizing various aspects of your business listing, such as your name, address, phone number, website, category, description, hours, and reviews. We also include all the above in the table.

What is Google My Business profile?

Google my Business (GMB) is like a directory that helps businesses market to their customers with Google applications like Search and Google Maps. It allows you to store all your important business information in one place, both for your customers, and for Google itself, to reference.

Google uses this profile to provide searchers and potential customers with accurate information on your business.

What happened to Google my Business?

The old name was Google My Business. This has since been renamed Google Business Profile.

Does google my business affect your business online?

It has a major influence on local SEO.

You can increase the chances of your business ranking higher in the local search results.

Google My Business also has an impact on your SEO by increasing click-through-rate, showing direct links to your individual products and services.

Common Mistakes with Google My Business Profiles

Low Quality Photos

Photos are a powerful way to showcase your business and attract customers. You should use high-quality, authentic photos that reflect your brand. Don't be tempted to just use stock images.

 You Have a Virtual Office

If you want to have a business listing on Google, you cannot claim this type of location. In fact, it goes directly against their guidelines. Also, PO boxes and/or mailboxes located at remote locations are not eligible for GBP listings.

Make sure you are claiming and verifying your actual real physical location on Google.

The Wrong Address

Over the years, I have worked in SEO the amount of people that have been suspended numerous times for having the wrong address. Google is good at picking up on the wrong address.

Not Claiming your profile

One of the easiest ways to drive traffic and find customers is by claiming your GMB listing.  But if you have not claimed your profile, you are leaving it to Google and other people to update it.

What Is Google My Business?

Google Business Profile is a free business listing from Google. It allows you to provide details and photos of your business, including your location, services, and products.

Google Business Profile is only available to businesses that have contact with customers.

GMB Google maps

Where does you Google my business profile appear?

Google Maps appears when you search in Google and it also appears in Google map search.


Gain Insights

If you have set your profile up correctly and have claimed it, you will see things such as:

  • How many calls you have had
  • How many website visitors you have had

** Khromova, Y. (2023) Google Local Pack Seo Guide, SE Ranking Blog. Available at: (Accessed: 14 August 2023).

Google My Business Related Resources


Google Business Profile Benefits

In this article, we will discuss the benefits that a business owner can get from putting in some time and effort towards marketing and advertising on a Google Business profile.


Google My Business Profile Updates

Google My Business Profile Help

Imagine a customer driving to your business for the first time and you close early on Fridays and you don’t tell them. They might forgive you but more than likely they will spend there cash else where.


Video Thumbnail: Change you GMB or Google business profile opening times

Google My Business Help Videos

A library of video resources to help you get leads and sales with your Google Business Profile.